Smart mirrors are touchscreen computers with a mirrored finish to the screen, allowing users to see themselves in the mirror whilst interacting with the screen in front of them. Applications for this technology are expanding as verticals find use for the technology but the leading use has been in retail and hospitality.
Smart Mirrors - Further Information
Smart mirrors are being utilized in retail as bricks and mortar stores become more of a marketing showcase for brands, allowing the internet to rule on actual sales. Combining specific software to the technology, customers experience the real life shopping experience intertwined with online interaction, increasing the triggers which instigate purchase. Brands pushing forward with in-store smart mirrors have seen an increase in sale conversion rates.
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